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Sunday, August 21, 2011

AFP: Online ad revenue exceeds print in Canada: study

AFP: Online ad revenue exceeds print in Canada: study: MONTREAL — Online advertising revenues have surpassed those of newspapers in Canada and are expected to grow further in the coming years, according to a study published Tuesday.

The Interactive Advertising Bureau of Canada (IAB) said online ad revenues exceeded expectations to rise by 23 percent to Can$2.23 billion ($2.32 billion) in 2010, making them second only to television in terms of media ad revenue.

IAB President Paula Gignac called the rise a "watershed moment for the digital community in Canada," adding that the future looks "extremely positive" considering the rise of mobile and interactive advertising.

Advertising revenues for print media grew a mere four percent to reach Can$2.1 billion in 2010, while television revenues grew 9 percent to reach Can$3.4 billion, according to the report.

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