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Tuesday, September 20, 2011

GazeHawk Brings Eye-Tracking Technology to the iPad | Digital - Advertising Age

GazeHawk made our "10 Startups to Watch" list on Monday because of its innovative, low-cost method of tracking web surfers' eye movements with computers' webcams, generating "heatmaps" to tell web publishers where visitors looked -- and which ads they saw.

Today at Ad Age's Digital West Conference, Gazehawk is introducing the next iteration of its product: eye-tracking for mobile devices including tablets.

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