Marc Benioff's Five Leadership Secrets - Forbes

I’ll admit it. The first time I saw Marc Benioff speak, I wasn’t that impressed. The chief executive of Salesforce.com wasn’t a typical suave, clean-cut CEO. He didn’t have the black turtleneck cool of Steve Jobs. He came off as a little cheesy.

Yet a couple of weeks ago at Dreamforce 2011, Salesforce.com’s annual user conference, I was honestly in awe. And it wasn’t just because Benioff put together the largest technology conference in the industry or because his company is worth billions and is taking over the IT world. Okay, maybe it was a little because of that.

A lot of people wrote a few weeks ago about what they learned from Steve Jobs. Indeed, even Benioff talked about it. Yet as someone who has spent most of his career selling technology to businesses, I think we can all learn a lot from Benioff, and not just from his business model and technology.

Here are a few lessons we can all learn in terms of vision and leadership:

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