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Tuesday, November 1, 2011

Coronation Street Plays Catch Up as CBC Inks New Digital Deal | Mediacaster Magazine - Broadband & Content

A new multi year deal for the popular British soap Coronation Street will allow Canadian audiences to catch up with those in the U.K. using online and on-demand digital media delivery platforms.

Canadian viewers are watching shows that are about nine months behind the UK air schedule, currently viewing the aftermath of Corrie Street's dramatic tram crash storyline, marking the 50th anniversary of the world's longest running soap (celebrated in the UK last year).

The show currently airs twice every weekday in Canada; the new transmission schedule will eventually allow Canadian viewers to catch-up with the UK.

ITV Studios Global Entertainment, ITV's international distribution business, extended its long-running relationship with the CBC through the new multi year deal that includes digital catch-up rights. The show will be available for the first time in Canada multi-media platforms such as iTunes as well as CBC's own online video-on-demand service.

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