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Friday, August 24, 2012

Twitter Partners with HootSuite on Advertising Deal

Twitter Partners with HootSuite on Advertising Deal

Posted by Rob Lewis on 2012-08-24 12:48:00 AM
Twitter may be getting a little more serious about the enterprise.
Yesterday TechCrunch reported that they are teaming up with Vancouver's HootSuite to sell advertising in a promotion to 30,000 HootSuite Pro Premium clients
Further clarification is available on a HootSuite help page: "We are currently conducting a trial with the Twitter team to gauge the appetite for Twitter advertising with a small sample of our userbase. As our users are some of the most influential and prolific social media practitioners on the planet, sending north of 2 million messages per day on behalf of SME brands, this trial will help us set roadmap to better service them.”
Twitter has run similar promotions with partners like American Express to encourage users to try Twitter's advertising solution for small businesses. American Express offered $100 in free Twitter advertising to the first 10,000 eligible Cardmembers and merchants that registered.
In May 2012 TechCrunch's Ingrid Lunden reported that HootSuite was in the process of raising a $50 million round at a staggering $500 million valuation from a group of investors that included Twitter.
Yesterday's announcement may be the first signal that a deeper partnership between the two companies may be in the works.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard.
Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.
Now with over 3.5 million customers worldwide, HootSuite’s rapidly growing user base includes a wide array of governmental bodies, entertainment artists, and organizations such as Pepsi, NBA, TIME Magazine, and FOX Network. Accolades include awards from the B2B Twitter App of the Year, Forrester’s Groundswell Awards B2C Talking Finalist, Mashable’s Open Web Awards, The Shorty Awards, The Canadian New Media Awards, and others.

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