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Tuesday, September 6, 2011

Tech Industry's Young CEOs Get Schooled in Media Savvy | Digital - Advertising Age

Tech Industry's Young CEOs Get Schooled in Media Savvy | Digital - Advertising Age: At no point does a media trainer want to see a client sweating in his hoodie when All Things Digital's Kara Swisher throws a curveball question about privacy -- especially if the client is the 20-something CEO of Facebook who had been down that road just months before with the famous "The age of privacy is over" comment.

Zuckerberg catches a curveball in an interview with Kara Swisher.
That's now a lot more unlikely to happen with Mark Zuckerberg, who is looking decidedly less sweaty these days. The same is true for other tech startup founders who are more comfortable communicating through code than media. The reason is media training, either formal or self-taught.

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